Thematic Insights Tech Disruptors
Data Privacy: An Unstoppable Revolution
An estimated 70% of Apple users opted out of app tracking technology after the company introduced upgrades to its privacy settings. Data privacy is a hot topic, causing difficulties for those in the advertising industry who rely on extensive customer data to craft highly personalised ads. The winners from this changing landscape are technology and solution providers enabling the collection and analysis of “first-party data”. Should investors consider it a market opportunity?